Group coaching is one of the most powerful business models for coaches — you serve multiple clients simultaneously, charge each one, and deliver more total value per hour than 1-on-1 sessions. But most coaches never set it up properly, so it stalls before it starts.
Step 1: Choose your group format
There are three main formats: a fixed cohort (10 people, 8 weeks, same group throughout), an open group (rolling admissions, members join anytime), or a workshop (one-time 2–4 hour intensive). Each has different pricing, delivery, and marketing requirements.
For most coaches starting group coaching, the fixed cohort model is the easiest to sell and deliver. It creates urgency (limited spots, starts on a specific date), community (same people throughout), and a clear result.
Step 2: Price it correctly
Group coaching should be priced at roughly 30–50% of your 1-on-1 rate per person. If you charge $200/hour 1-on-1 and have 10 people in a group session, charging $80/person gives you $800/hour — 4× your solo rate.
Step 3: Set a capacity limit and enforce it
Capacity limits create urgency and protect the quality of the experience. A group of 8–12 is manageable for most formats. Set the limit on your booking page and communicate it: "8 spots remaining." When it fills, it fills.
Step 4: Collect payment at registration
Never accept "I'll pay before the first session." Group sessions only work when everyone is committed. Payment at registration is the commitment. Offer a payment plan option if the total is high — but require the first payment immediately.
Step 5: Deliver via a single link
Use a permanent Zoom or Meet link for your group sessions. Every registrant gets it in their confirmation email and reminder. No link management, no confusion.